Canada Black Friday Cyber Monday report 2024
YouGov - October 29th, 2024
What’s on Canada’s Black Friday and Cyber Monday shopping lists?Download report
More than 40% of Canadians plan to take part in Black Friday sales this year, while 29% are looking to make purchases on Cyber Monday. What are they looking to buy, and how can advertisers reach them?
YouGov’s new Canada Black Friday & Cyber Monday report 2024 profiles Black Friday and Cyber Monday shoppers and looks back at the buzziest brands from last year's mega sales events.
Download the full report to understand:
- Which product categories will men, women, and different age groups shop for?
- Will shoppers spend more, less, or about the same as last year during these events?
- Are Black Friday and Cyber Monday shoppers holding out on luxury purchases in hopes of a good sale?
- Where are consumers most likely to notice Black Friday and Cyber Monday advertisements?