Consumer insights on the Air India-Vistara merger

The Air India-Vistara merger is a monumental step toward reshaping the aviation landscape. The skies are about to get a little more exciting, and passengers have opinions! YouGov’s latest and exclusive report ‘Shaping the future: Consumer insights on the Air India-Vistara merger’ gives a front-row seat to what urban Indian travelers think about Air India’s merger with Vistara—and what it means for the brand’s future.

Here’s what you’ll find inside (and trust us, it’s worth the read):

• Consumer perception: How’s Air India’s reputation faring post-merger? Find out where the brand stands.
• Traveler profiles: 73% of urban Indians say they’re on team Air India-Vistara. Curious to know who they are? We’ve got their profile.
• Travel behavior: Find out how future flyers are planning to travel.
• Media engagement: We’ve mapped out the media channels Air India's target audience loves.
• International triggers: What’s making them pick Air India for long-haul flights? Get the inside scoop.
• Loyalty drivers: Discover what will keep passengers coming back for more.

Think of this report as co-pilot to navigating the future of Indian aviation. Ready to soar with the insights that matter most?

Grab your report now and get ready for take-off!