Consumer insights on the Air India-Vistara merger

Consumer insights on the Air India-Vistara merger

Shivanshi Shah - October 23rd, 2024

The Air India-Vistara merger is a monumental step toward reshaping the aviation landscape. The skies are about to get a little more exciting, and your passengers have opinions! YouGov’s latest and exclusive report ‘Shaping the future: Consumer insights on the Air India-Vistara merger’ gives you a front-row seat to what urban Indian travelers think about Air India’s merger with Vistara—and what it means for your brand’s future.

Here’s what you’ll find inside (and trust us, it’s worth the read):

  • Consumer perception: How’s Air India’s reputation faring post-merger? Find out where you stand.
  • Traveler profiles: 73% of urban Indians say they’re on team Air India-Vistara. Curious to know who they are? We’ve got their profile.
  • Travel behavior: Find out how your future flyers are planning to travel.
  • Media engagement: We’ve mapped out the media channels your target audience loves, so you can meet them where they’re most engaged.
  • International triggers: What’s making them pick you for long-haul flights? Get the inside scoop.
  • Loyalty drivers: Discover what will keep passengers coming back for more.

Think of this report as your co-pilot to navigating the future of Indian aviation. Ready to soar with the insights that matter most?

Grab your exclusive report now and get ready for take-off!