Gaming Buzz – August 2024: Minecraft rises to the top
Minecraft topped the US buzz chart in August 2024 with a remarkable 6.9-point increase. This rise can likely be attributed to the release of the latest ‘game drop’, which reintroduced a popular feature called Bundles.
Counter-Strike followed closely with a 5.3-point uptick, possibly due to ongoing chatter around recent Counter-Strike 2 updates. "Final Fantasy" made significant strides, climbing by 5.3 points, likely driven by fan discussions about the release of the trailer for the upcoming launch of Final Fantasy XVI on PC.
EA Sports FC posted a rise of 5.8 points, likely owing to the anticipation for the upcoming EA Sports FC 25 release, for which the franchise put out videos detailing new game features. "The Sims" saw a 5.2-point increase in Buzz. Among other updates, the franchise announced the launch of a new playtest program. Roblox rounds off the list in the UK with a 4.7-point jump.
Make smarter business decisions with better intelligence. Understand exactly what your audience is thinking by leveraging our panel of 20 million+ members. Speak with us today.
Methodology: YouGov BrandIndex collects data on major video gaming franchises. Buzz score is based on the questions: “Over the past two weeks, which of the following video games have you heard something positive about?” and “Now which of the following video games have you heard something negative about?” and delivered as a net score between –100 and +100. Scores reported represent the change between the 30-day daily average between Jul 1– Jul 31, 2024 and Aug 1 – Aug 31, 2024. Scores are based on an average sample size of 266 gamers in Great Britain and 468 in the US. Daily figures are based on a four-week moving average.
Image Credit: Joshua Hoehne via Unsplash