From groceries to clothes - Items consumers would consider quick delivery services for
Drones have come a long way from being deployed for military use. Today, in some parts of the world, drones can even be used to deliver your morning coffee or weekly grocery in a matter of hours or even less.
In this piece, we’re discussing which products consumers would be open to receiving as part of quick delivery services (delivery under an hour) for an additional fee.
According to a recent YouGov survey, three in ten say they would never use such a service. However, nearly two in five consumers (38%) across 17 international markets would consider using quick delivery services (QDS) to order food from restaurants. Medicine and health products (29%) and fresh fruits and vegetables (29%) household supplies (15%) and clothing/accessories (15%) round out the top five product categories.
Quick delivery service consideration across markets
Food and groceries
In India (land of QDS like Blinkit, Zepto and Swiggy Instamart) more than half (53%) of all consumers would consider quick delivery services for fresh fruits and vegetables - the most likely across markets to do so. Consumers in Hong Kong (50%) and UAE (49%) follow. In Europe, Italians (28%) and Poles (27%) lead.
Consumers in the UAE (55%), Mexico (54%), Indonesia (52%) and India (52%) are the most likely across markets to opt for QDS when ordering food from restaurants. As for Europe, Poles lead (39%). In the US, more than a third of all consumers (35%) would consider ordering food from restaurants via a quick delivery service. Closer to two in five Brits (37%) would follow suit.
Moving on to non-perishable groceries, Hong Kongers (29%) account for the largest proportion of those across markets to consider QDS, followed by Indonesians (25%) and Mexicans (22%). Italians lead in Europe (16%).
Clothes, accessories and personal care products
Consumers in Hong Kong (31%), UAE (30%) and India (29%) rank in the top three spots in our list of those who are most likely to consider quick delivery services for clothing and accessories. Italians (16%) are the most likely to do so in Europe.
Hong Kongers (29%) are also the most likely to consider the service when ordering beauty and personal care products, followed by Indians (23%). In Europe, French (10%) and Italians (10%) are most likely to do so as well.
Similar proportions of Americans would consider using QDS for clothing and accessories (10%) and beauty and personal care products (12%). Britons are slightly more likely to use the service for clothing and accessories (11%) than personal care items (8%).
Finally, among those would never consider quick delivery services - Danes (52%) lead, followed by French (46%), Swedes (43%) and Americans (43%). Nearly two in five Brits (39%) would never use the services either.
In Asia, Singaporeans (29%) account for the largest proportion of consumers who wouldn’t consider using QDS.
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Methodology: YouGov Surveys: Serviced provide quick survey results from nationally representative or targeted audiences in multiple markets. The data is based on surveys of adults aged 18+ years in 17 markets with sample sizes varying between 505 and 2001 for each market. All surveys were conducted online in July 2024. Data from each market uses a nationally representative sample apart from Mexico and India, which use urban representative samples, and Indonesia and Hong Kong, which use online representative samples. Learn more about YouGov Surveys: Serviced.
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