[Webinar] Bring AI into your insights: Balancing innovation & integrity

AI is transforming the world of market research, offering unprecedented opportunities to gain deeper, faster insights and streamline workflows. As AI advances, it is crucial for insight professionals to understand how to harness its potential.

This webinar features industry experts who will delve into the evolving landscape of AI in market research. Learn how AI is reshaping how consumer insights are obtained, the ethical considerations that come with this, and what the future holds.

This webinar discussion will uncover:

• AI in market research today: Discover how the industry has embraced AI since the advent of ChatGPT.
• Brand perspectives on GenAI: Gain insights into what leading brands are thinking and doing about GenAI.
• Safety and integrity considerations: Understand the critical integrity and safety issues surrounding AI in market research.
• The future ahead: Learn about emerging applications of AI, such as virtual personas, dynamic surveys, and more.

Whether you're already working with AI or just beginning your journey, this webinar will provide you with practical steps to bring AI into your market research.

Meet the speakers

Jonathan Van Parys, Chief Platform Officer, YouGov

Jonathan Van Parys is YouGov’s Chief Platform Officer. He oversees the product and engineering teams building YouGov’s technology platforms, including the company’s AI platform. Jonathan began his career in consulting and operations research, and joined YouGov in 2016 as Director of Public Data, having previously led product teams in the advertising and entertainment industries. He is based in YouGov’s New York office.

Kathryn Topp, CEO, Yabble

Kathryn Topp, founder of Yabble and an award-winning AI entrepreneur, has over 20 years of experience in insights and was recently named one of ESOMAR's top 250 global insights leaders.  Through Yabble, her pioneering generative AI company, she’s transforming the insights industry by helping Fortune 500 companies enhance customer understanding and drive innovation. Recognized on the 2023 GRIT Top 50 Most Innovative Supplier list and the Top 25 for Market Research Technology, Yabble leads in AI-driven research.

Throughout her career, Kathryn has gained extensive experience at leading insights firms and worked with major brands like Cadbury, Fonterra, and Nestlé, deepening her understanding of brands' data needs and exploring the future of research and insights. Kathryn's mission is to keep Yabble at the forefront of AI, optimizing methodologies and empowering researchers globally.

Ari Popper, Founder and CEO, SciFutures

Ari Popper is a visionary strategist and entrepreneur with over two decades of experience driving innovation across industries. As the Founder and CEO of SciFutures, he leverages emerging technologies and consumer insights to deliver forward-thinking solutions for global brands.

With expertise spanning retail, technology, healthcare, finance, and entertainment, Ari has guided Fortune 500 companies through complex challenges and disruptive opportunities. His strategic foresight and innovation leadership have made him a trusted advisor in shaping the future of organizations worldwide.

Ari is dedicated to pushing boundaries and empowering organizations to navigate uncertainty with confidence. A sought-after speaker, his insights on innovation and the future of industries have been featured in BBC, The Times, Fast Company, Wired, CNBC, and the Boston Globe.

Paul Röttger, Postdoctoral Researcher, MilaNLP Lab at Bocconi University

Paul Röttger is a postdoctoral researcher in Dirk Hovy's MilaNLP Lab at Bocconi University, where he explores the intersection of computation, language, and society. His current research focuses on evaluating and aligning social values in large language models.

In May 2023, Paul completed his PhD at the University of Oxford, supervised by Janet Pierrehumbert and Helen Margetts. His PhD centred on improving natural language processing models for hate speech detection and tackling challenges like language change and annotator subjectivity. He led the award-winning HateCheck project, which earned recognition in the Stanford AI Audit Challenge.

Paul also co-founded Rewire, a start-up committed to developing socially responsible AI for online safety. As CTO, he grew a technical team to over 10 members, leading projects for companies like Google and Meta. In March 2023, Rewire was acquired by ActiveFence.

YouGov

YouGov is an international research, data and analytics group. We have been building an ever-growing source of consumer data for over 20 years, creating the most complete understanding of your customers’ complex lives. We call it living data. Understand what 27 million+ registered panel members in over 55 markets are thinking now, last week, or last year. Explore, plan, activate and track marketing activity with certainty, at speed, every time.