Amazon, Amazon Prime, V8: US Advertisers of the Month for July 2024

Amazon, Amazon Prime, V8 are America’s Advertisers of the Month for July 2024. Advertisers of the Month are brands that show the largest monthly increases in Ad Awareness, a measure of how many consumers have seen an ad for a brand in the past two weeks.

Amazon and Amazon Prime are America’s Advertisers of the Month for July. The online retail giant rose from an already-high 46.7% Advertising Awareness to 52.8%, meaning that most consumers in America have seen at least one Amazon ad in the last two weeks.

Many of these ads will have been promoting Amazon Prime Day, that occurred on July 16-17 this year. The ads include Megan Thee Stallion’s martial-arts themed music video, “It’s Prime Day”  as well as this “spend less on your kids” ad for back-to-school starring Michelle Buteau.

Amazon Prime also rose from 38.6% Ad Awareness to 43.7% for a total uplift of 5.1%.

V8 vegetable juice is the third Advertiser of the Month for July. Whilst posting a smaller absolute gain than Amazon, the juice brand nearly increased its Ad exposure by half, moving from 8.1% to 12.2%. V8’s influencer-partnered ads to promote their energy drinks are likely contributing to this rise.

Read about June's Advertisers of the Month.

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Methodology: YouGov BrandIndex collects data on thousands of brands every day. A brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” Data from surveys of adults aged 18 years and above residing in the US from June 26 and July 25, 2024. Ad Awareness scores are based on a four-week moving average. The change in scores for each brand is calculated by taking the difference between the highest and lowest scoring days within the period. Learn more about BrandIndex.