Survey reveals what attracts Americans to casinos
When deciding to visit a physical casino in the US, various attractions influence consumer choice. A recent YouGov survey asked 2,337 US adults about their leisure visits to casinos over the past two years. Out of all respondents, 32% have been to a casino while half of those (18%) have made day or evening-only visits to smaller local casinos, while 9% had stayed overnight at such venues. Larger resort casinos attracted 13% for day or evening visits, with 10% staying overnight.
The survey asked those adults who had visited or stayed at a casino in the last two years to name the top attractions when visiting, excluding basic factors such as location which weren’t included in the survey. The dining and drinking options come top with 54% considering it important. Americans aged 18-34 (59%) are slightly more inclined towards the food and drink including parents who have children younger than 18 (61%).
Nearly half of Americans value the quality, size, and variety of the gambling floor (48%). This is particularly important for those aged 55 and above (56%). The appeal is less pronounced among the 18-34 age group (40%).
Local attractions outside the casino are significant for 29% of visitors, with men (32%) and the youngest age group (33%) finding these more appealing than women (26%) and older adults.
Non-gambling entertainment within the casino (live music/shows/sports, nightclub) is important for 27% of visitors while leisure activities in the casino (golf, spa/treatments/pool etc) attracts 17% of visitors, with parents of younger children (26%) showing more interest compared with older adults (8%) and parents of older children (10%).
Methodology: YouGov Surveys: Serviced provide quick survey results from nationally representative or targeted audiences in multiple markets. This study was conducted online on 19-23 July 2024 with a nationally representative sample of 2,337 adults (aged 18+ years) in the US, using a questionnaire designed by YouGov. Data figures have been weighted by age, race, gender, education, and region to be representative of all adults in the US (18 years or older), and reflect the latest population estimates from the Census Bureau’s American Community Survey.