India’s PR & social surveys calendar: August – October 2024
Are you ready to elevate your brand's presence and become a thought leader? With YouGov's calendar and survey guide of key topical days for August-October 2024 in India as well as international. With YouGov’s guide, PR and marketing professionals can strategically plan campaigns and engage their target audience with precision and impact.
Looking at the months ahead, we’ve curated a calendar of upcoming events, festivals and topical days that are opportunities for data-led thought-leadership. Whatever industry you’re in, there should be something here for you.
What to expect?
Topical days calendar: Stay ahead of the curve with our detailed calendar highlighting the most significant and relevant days for marketers and PR professionals. From international observances to industry-specific events, we’ve got you covered.
Survey ideas for media coverage & social media engagement: Gain valuable insights and generate media buzz with our curated list of survey questions. These questions are designed to spark meaningful conversations, capture the attention of your audience, and help craft data-driven stories that resonate.
Jump to:
August:
September:
- World Tourism Day (September 27)
- World Heart day (September 29)
- International Literacy Day (September 8)
October:
Independence Day (August 15)
Patriotic fervour: What types of Independence Day content resonate most with audiences (e.g., historical documentaries, patriotic films, inspirational stories)? How do consumers feel about brands that actively participate in Independence Day celebrations through special editions or patriotic packaging?
History & Vision 2047: Which sector do urban Indians believe should be the primary focus for economic growth by 2047 (agriculture, manufacturing, services, technology, other)? Do Indians believe younger generations are well-informed about India’s struggle for independence?
Raksha Bandhan (August 19)
Gifts and shopping: What types of gifts are most popular during Raksha Bandhan? Do Gen Z prefer traditional or modern Rakhi’s? Do consumers prefer to shop online or in-store for Raksha Bandhan gifts?
Celebrations: What sweets and foods are most associated with Raksha Bandhan? How do Indians plan to celebrate - with family, virtually, or both?
International Dog Day (August 26)
Diet preferences: What types of dog food do pet owners prefer for their dogs (dry kibble, wet food, raw diet, homemade)? What are the top nutritional concerns for dog owners when selecting dog food (ingredients, brand reputation, price, veterinary recommendations)?
Pet insurance: How many pet owners have insurance for their dogs? If not, what are the reasons for not having it? What types of coverage are most important to pet owners (accident, illness, wellness, routine care)?
World Tourism Day (September 27)
Travel preferences: What are the most popular travel destinations for Gen Z? Which are Gen Z’s most considered resort/ hotel brands? Do they like to have an active holiday filled with scenic hikes or a laid back one, preferably by the beach?
Vacation goals: What amenities do Indians look for in luxury accommodations? How has the perception of travel safety changed for women in India – which hotel brands do women travellers prefer the most?
World Heart day (September 29)
Insurance for life: Are urban Indians getting regular health check-ups? Gen Z vs Millennials – who are more mindful of preventing heart diseases in 2024? Do Gen-Z opt for health insurance earlier than previous generations?
Health and fitness: What sources do Indians rely on for information about heart health? How often do they get your blood pressure checked? Do they feel that employers should play a role in promoting heart health among their employees?
International Literacy Day (September 8)
Learning for joy: How often do urban Indians read books for pleasure? Which streaming services/brands do you use to listen/read books? Which is better – audiobooks or eBooks?
Financial literacy: How effectively do people manage their monthly budgets? How confident are people in understanding financial products like loans, investments, and insurance? Do people rely on professional advice or prefer self-managed financial planning?
International Coffee day (October 1)
Coffee fans: What type of coffee do Gen Z prefer vs Millennials (espresso, latte, cappuccino, americano, other)? Do they have a favourite coffee brand? Is coffee taking over chai?
More coffee, less sleep: Do Indians drink coffee to wake up or stay awake? How many hours a day do coffee drinkers sleep compared to chai drinkers?
Fashion trends: What types of traditional attire do Indians prefer for Navratri? (sarees, lehengas, chaniya choli, dhoti-kurta)? When do people start shopping for Navratri outfits?
Music and Dance: What type of music do people prefer for garba and dandiya (traditional folk music, modern remixes, Bollywood songs)? Where do people prefer to attend garba and dandiya events (community centers, clubs, public grounds, private events)?
World Mental Health Day (October 10)
Generational differences: What are the primary sources of stress for different generations (work, education, family responsibilities, financial concerns)? Which generation is more likely to seek professional help for mental health issues?
Mental health in the workplace: Does employers provide adequate mental health support and resources? How often do urban Indians experience stress at work? How would Indians rate their current work-life balance?