UAE & KSA’s PR & social surveys calendar: August – October 2024
Are you ready to elevate your brand's presence and become a thought leader? With YouGov's calendar and survey guide of key topical days for August-October 2024 in the UAE, KSA as well as international. With YouGov’s guide, PR and marketing professionals can strategically plan campaigns and engage their target audience with precision and impact.
Looking at the months ahead, we’ve curated a calendar of upcoming events, festivals and topical days that are opportunities for data-led thought-leadership. Whatever industry you’re in, there should be something here for you.
What to expect?
Topical days calendar: Stay ahead of the curve with our detailed calendar highlighting the most significant and relevant days for marketers and PR professionals. From international observances to industry-specific events, we’ve got you covered.
Survey ideas for media coverage & social media engagement: Gain valuable insights and generate media buzz with our curated list of survey questions. These questions are designed to spark meaningful conversations, capture the attention of your audience, and help craft data-driven stories that resonate.
Jump to:
August:
September:
- World Tourism Day (September 27)
- Saudi National Day (September 23)
- International Literacy Day (September 8)
October:
Back to School (August)
Promotions and offers: Which brands do UAE residents trust the most for back-to-school products? What types of promotions are most appealing to UAE residents? (discounts, buy-one-get-one offers, bundled deals, loyalty rewards)?
Influence of advertising: Which advertising channels do you notice most frequently for back-to-school promotions? (social media, email newsletters, TV commercials, radio ads, online search ads, in-store signage)? Which types of influencers do you trust most for back-to-school recommendations? (lifestyle influencers, parenting bloggers, educational experts, celebrity endorsers)?
International Dog's Day (August 26)
Diet preferences: What types of dog food do pet owners prefer for their dogs? (dry kibble, wet food, raw diet, homemade)? What are the top nutritional concerns for dog owners when selecting dog food (ingredients, brand reputation, price, veterinary recommendations)?
Pet Care: How often do people groom their dog at home? (daily, weekly, monthly, Rarely)? What health products do they regularly purchase for their dog? (vitamins, flea/tick prevention, dental care, joint supplements)? How often do dog parents consult their vet before purchasing health products for their dog?
Emirati Women's Day (August 28)
Retail preferences: Which retail brands do Emirati women trust and why? How important is it for these brands to have campaigns celebrating Emirati Women's Day? How do the women feel about emerging technologies in e-commerce (AI recommendations, virtual try-ons, etc.)?
Media and brand engagement: How can brands effectively engage with Emirati women through media campaigns? (authentic representation, localized content, community involvement, supporting women’s initiatives)? What types of brand collaborations or campaigns resonate most with Emirati women? (charity partnerships, empowerment campaigns, product collaborations, exclusive collections)?
World Tourism Day (September 27)
Gen Z's travel choices: What are the most popular travel destinations for Gen Z? Do they like to have an active holiday filled with scenic hikes or a laid back one, preferably by the beach? What are the top sources of travel inspiration for Gen Z? (influencers, travel blogs, online reviews, peer recommendations)?
Luxury travel: What amenities do residents look for in luxury accommodations? How has the definition of luxury travel evolved for residents in the UAE and KSA? (increased focus on personalization, shift towards sustainable luxury, emphasis on exclusivity)?
Saudi National Day (September 23)
Vison 2030: How do residents perceive the role of Vision 2030 in shaping Saudi Arabia's future? Which Vision 2030 initiatives do residents feel are most crucial for the country’s development? (economic diversification, social reforms, technological advancements, tourism development)? How often do they read updates on Vision 2030 initiatives?
Celebrations: What activities or events do they look forward to the most during Saudi National Day celebrations? What brands do they associate with Saudi National day the most?
International Literacy Day (September 8)
Joy of learning: How often do UAE and KSA residents read books for pleasure? Which streaming services/brands do they use to listen/read books? Which is better – audiobooks or eBooks?
Financial literacy: How effectively do people manage their monthly budgets? How confident are people in understanding financial products like loans, investments, and insurance? Do people rely on professional advice or prefer self-managed financial planning?
International Coffee day (October 1)
Coffee fans: What type of coffee do the UAE and KSA residents prefer? (espresso, latte, cappuccino, americano, other)? What factors influence their choice of coffee? (flavor, strength, preparation method, brand)?
More coffee less sleep: Do they drink coffee to wake up or stay awake? How many hours a day do ‘coffee drinkers’ sleep compared to ‘tea drinkers’?
Dubai Fitness Challenge (October)
Health and fitness: What are your primary fitness goals for participating in the challenge? (weight loss, muscle gain, improved endurance, general health and wellness)? What motivates UAE residents to participate in the Dubai Fitness Challenge? (personal health goals, social interaction, prize incentives, community engagement)? How do they feel about virtual fitness sessions offered by brands during the Dubai Fitness Challenge?
Check-ups and insurance: Are the UAE and KSA residents getting regular health check-ups? Gen Z vs Millennials – who are more mindful of working out regularly in 2024? Do Gen-Z opt for health insurance earlier than previous generations?
Saudi Games (October 3-17)
Interest and intent: Which sport events in the Saudi Games are residents most excited about? How do residents plan to engage with the Saudi Games (attending in person, watching on TV, streaming online, following on social media)? Are residents more likely to support or buy from brands that sponsor events like the Saudi Games?
Leisure and entertainment: What type of content would residents like to see more of related to the Saudi Games (behind-the-scenes, athlete interviews, sport insights)? What aspects of the Saudi Games' event atmosphere do residents value most? (fan engagement, venue facilities, event organization, entertainment options)?