Samsung Tops YouGov Recommend Rankings 2024 in Indonesia

Technology giant Samsung leads the YouGov Recommend Rankings 2024 in Indonesia, achieving a Recommend score of 91.1.

The rankings are based on YouGov BrandIndex’s positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a friend or colleague.

Indonesia’s flag-carrier Garuda Indonesia secures second place with a score of 90.3, followed by e-commerce giant Shopee in third with 89.9.

Singapore Airlines lands the fourth position (89.4) and online travel agency Traveloka takes the fifth place (89.3).

Apple is positioned sixth (89.2), followed by Allianz in seventh (89.0). BCA and its insurance brand BCA Insurance claim ninth (88.2) and eighth place (88.8), respectively.

Tokopedia rounds out the top ten with a scores of 88.1.

Our global rankings report showcases the top 10 recommended brands across 24 markets and the top 10 most improved brands across 20 markets. Download full report here.

Methodology:

The YouGov Recommend Rankings 2024 are based on YouGov BrandIndex’s positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a friend or colleague. Top ten ranking is calculated between ​June 1, 2023, and May 31, 2024, using data collected from members of the public in markets around the globe every day, from the flagship YouGov BrandIndex tool.

Every brand’s performance is tracked daily against a range of metrics, and the Recommend ranking measures the percentage of a brand’s customers who would recommend it to a friend or colleague. All brands have been tracked for at least six months to be included in the rankings and at least 18 months for improvers. The scores are representative of the general population of adults 18+​. All Recommend scores are rounded to a single decimal place.