Singapore Airlines Tops YouGov Recommend Rankings 2024 in Singapore
Singapore Airlines has emerged as the leader in the YouGov Recommend Rankings 2024 in Singapore, achieving a Recommend score of 85.0. Despite facing controversy over a turbulent flight this year, the airline has upheld its position as the most recommended brand among customers in Singapore.
The rankings are based on YouGov BrandIndex’s positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a friend or colleague.
Alongside Singapore Airlines, Emirates secures second place with a score of 84.5, followed by Japanese fashion retail chain Uniqlo in third with 83.3.
Apple and its smartphone brand iPhone are positioned fourth (80.8) and seventh (78.6), respectively. Nike holds the fifth spot (79.7), closely followed by Adidas in sixth (79.1).
Amazon Prime claims eighth place with a score of 78.6, while Samsung and The Body Shop round out the top ten with scores of 78.0 and 77.8, respectively.
YouGov data also highlights the ten most improved brands over the past year. Singtel Broadband has shown the largest improvement, with a score change from 39.5 to 45.3, followed closely by Food Republic with an improvement of +5.8.
Head & Shoulders and Food Junction rank third (change in score of +5.4) and fourth (+5.3) among improvers, with M1 Mobile (5.2), CNN (5.2), Shokubutsu (5.1), Coffee Bean & Tea Leaf (5.1), J&T Express (5.0), and Airbnb (4.9) also making significant strides in Singapore.
Our global rankings report showcases the top 10 recommended brands across 24 markets and the top 10 most improved brands across 20 markets. Download full report here.
Methodology:
The YouGov Recommend Rankings 2024 are based on YouGov BrandIndex’s positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a friend or colleague. Top ten ranking is calculated between June 1, 2023, and May 31, 2024, using data collected from members of the public in markets around the globe every day, from the flagship YouGov BrandIndex tool.
Improvers Ranking shows average data from June 1, 2023- May 31, 2024 compared to June 1, 2022- May 31, 2023.
Every brand’s performance is tracked daily against a range of metrics, and the Recommend ranking measures the percentage of a brand’s customers who would recommend it to a friend or colleague. All brands have been tracked for at least six months to be included in the rankings and at least 18 months for improvers. The scores are representative of the general population of adults 18+. All Recommend scores are rounded to a single decimal place.