YouGov Recommend rankings 2024: MENA

Discover the top customer recommended brands in the UAE, KSA and Egypt

In the UAE, Emirates, Apple’s iPhone and Emaar lead the list with a score of 92.8, 91.0 and 89.8 respectively. Saudia, adidas and Neom rank in the top 3 in the KSA while in Egypt Apple’s iPhone, Misr Insurance and BMW top the list.

The YouGov Recommend rankings 2024: MENA are calculated using data from our flagship brand tracking tool, YouGov BrandIndex

The platform gathers data from interviews with over 27 million registered panel members across 40 sectors and more than 55 countries.

Each brand’s performance is tracked daily against a range of metrics, with our Recommend ranking measuring the percentage of a brand’s customers who would recommend it to a friend or colleague.

Our global rankings report highlights the top 10 recommended brands across 24 markets and the top 10 most improved brands across 20 markets.

Dive in today and discover which brands are taking the top spots for customer advocacy!