6 interesting facts about Eminem’s American fanbase
July 2nd, 2024, Kineree Shah

6 interesting facts about Eminem’s American fanbase

Eminem has amassed a vast and diverse fan base but who exactly are they, and what are their attitudes? First, let’s look at where Eminem stands among other rap and hip-hop artists. 

  1. Eminem is the most positively rated current rap and hip-hop artist in the US

With a 54% positive rating, Eminem leads the pack according to data from YouGov Profiles. He is followed by Pharrell Williams (47%), Ludacris (46%), Pitbull (43%) and Post Malone (41%). Other notable artists in the list include Nicki Minaj (39%), Cardi B (39%), Busta Rhymes (39%), Drake (39%), and Kendrick Lamar (38%).

2. Gen Z adults and millennials are most likely to enjoy Eminem’s music

Starting with age, seven in 10 Gen Z adults and millennials rate him positively (68% from each generation). Two in five come from lower (41%) or middle-income households (39%), are married with no children (40%), and mostly own a dog (54% vs. 40% own cats). Some 35% own an iPhone, 34% have a Samsung phone, and 26% own an SUV.

3. Most Eminem fans spend a lot of time on YouTube

About 45% of Americans who rate Eminem positively spend over an hour weekly on YouTube compared to 39% of all US adults. Instagram is another popular platform, with 35% of Eminem fans spending more than an hour a week in there, compared to 29% of the general population. They are also more active on X (24% vs. 19% of all US adults) and TikTok (23% vs. 18% of the general population).

4. 35% of Eminem fans stream music on Spotify

Fans who rate Eminem positively are more likely to stream music on Spotify (35% vs. 29% of all US adults), Amazon Prime Music (19% vs. 15% of gen pop), or Apple Music (19% vs. 15% gen pop).

5. 45% of Eminem fans love pop music

Pop music is a favorite for 45% of his fans who rate him positively compared to 40% of all US adults. R&B is another popular genre, favored by 37% of Eminem fans versus 33% of the general population. Rap and hip-hop is obviously on the list, with 36% of fans listing it as a favorite compared to 30% of the general population.

6. 62% of Eminem fans view music videos as an important way to experience music

Eminem fans hold strong opinions about the importance of vision and belief in music. 62% believe that it’s crucial for a music artist to have a clear vision or belief, a sentiment shared by 53% of all US adults. They also place significant importance on an artist's social media presence, with 42% considering it the most important place to check in on their favorite artists, compared to 29% of the general population. Additionally, music videos are highly valued among Eminem fans – no surprise, perhaps, given the iconic videos for “Stan” and “Without Me” - with 62% viewing them as an important way to experience music, compared to 49% of all US adults.

Make smarter business decisions with better intelligence. Understand exactly what your audience is thinking by leveraging our panel of 26 million+ members.

Methodology: YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. Profiles data for the US is nationally representative and weighted by age, gender, education, region, and race.