India’s music mania: Fav artists, fan fever & online gigs

Every day, millions of listeners in India dive into a vibrant music streaming scene, enjoying a rich variety of genres. From the timeless allure of classical music to the infectious beats of pop, India's diverse musical tastes reflect its cultural richness.

YouGov surveyed 2,000+ urban Indians and using the survey data combined with our audience intelligence platform, we complied our latest report, "India’s music mania: Fav artists, fan fever & online gigs, which covers:

• Urban India's top 10 favorite artists across genres and generations.
• Fan profiles of artists like Diljit Dosanjh, Armaan Malik, Taylor Swift and more.
• Rising interest in online concerts.
• How fans engage with their favorite artists.

Dive into India's music scene and top artists

Explore the bond between fans and artists and gain insights into:

• Arijit Singh’s popularity across generations.
• Dominance of Punjabi stars like Honey Singh and Diljit Dosanjh.
• International stars like Taylor Swift, BTS, and Justin Bieber.
• The rise of indie music alongside enduring popularity of legacy singers.

Did you know? 70% of urban Indians interested in online concerts seek personalized recommendations based on their listening history and preferences.

Get your free copy of India’s music mania report and uncover a plethora of interesting insights into urban Indians and their music fandom.

Unlock targeted audience insights with YouGov’s research. Whether you're testing new features, planning strategies, optimizing acquisition and retention, or enhancing artist collaborations, YouGov's solutions can help you create memorable listener experiences.