Beyond borders: An overview on cross-border shopping patterns

The rising cost of living and regional integration in Southeast Asia has fueled a surge in cross-border shopping, particularly between Hong Kong - Greater Bay Area (HK-GBA) and Singapore - Johor Bahru, Malaysia. This report investigates this trend, focusing on understanding consumer behavior by analyzing:

• Purchase types: What categories of goods (luxury items, electronics, daily necessities) are most popular for cross-border shopping?
• Visit frequency: How often are consumers making these cross-border shopping trips?
• Spending patterns: What is the average amount spent by these cross-border shoppers?

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