Understanding brand boycotts in the UAE and KSA: Consumer sentiment and sectoral trends

Consumer activism is at an all-time high in the UAE, with 9 out of 10 consumers willing to boycott brands over objectionable actions. This strong response highlights the power of modern boycotts, where negative press or scandals can quickly lead to widespread backlash, from online outrage to complete consumer disengagement.

In our latest report, ‘Understanding brand boycotts in the UAE and KSA,’ we explore why consumers choose to boycott, which sectors are most at risk, and who these boycotters are. The report also sheds light on the effects of recent boycotts, particularly those linked to ongoing regional conflicts.

Using data from YouGov BrandIndex, along with insights from YouGov Surveys and our audience intelligence platform, YouGov Profiles, this report paints a comprehensive picture of consumer attitudes and the far-reaching impacts of brand boycotts in the UAE and KSA.

Download the report now and navigate consumer activism effectively.