Beyond the​ feed: GB social media report 2024​

How much do Brits use social media, and who, exactly, is using each of the most popular social networks?

This new YouGov report leverages hundreds of thousands of surveys from YouGov Profiles to reveal the latest social media time spent figures, with deep dives into how user demographics shift between each network – as well as a dedicated look into attitudes about social media.

Download YouGov’s new report to learn:

• Demographic breakdowns of weekly Facebook, Instagram, X and TikTok users
• Key attitudes to advertising, safety and integrity on social media
• The most common reasons for using social media
• Brand preferences of weekly Facebook, Instagram, X and TikTok users in comparison to the national representative.