Which brands are winning over LGBTQ+ Americans?

With Pride month upon us, many brands are looking for ways to signal their allyship with LGBTQ+ Americans. Which brands have already succeeded? A recent report compares brand purchase consideration between LGBTQ+ Americans and the general population over the past year.​

The following charts show the brands in different sectors that were the most distinctively chosen by LGBTQ+ Americans. This means that brands are ranked by the difference in purchase consideration between LGBTQ+ Americans and the general population. For instance, 14.2% of LGBTQ+ Americans would consider purchasing a Volkswagen, but just 10.6% of the general population feel the same. This 3.6 percentage-point difference places Volkswagen higher in our ranking than Nissan, despite the latter having an overall higher consideration among LGBTQ+ Americans (18.8%).

Carmakers

Food brands

Beauty brands

Fashion brands

Media networks

Hotels

Video games