March 6th, 2024, Clifton Mark
Lays, Bud Light and Bell/Bell Mobility are Canada’s top advertisers for February 2024. Advertisers of the Month are brands that show the largest monthly increases in Ad Awareness, a measure of how many consumers have seen an ad for a brand in the past two weeks.
Potato chip giant Lays is Canada’s Advertiser of the month for February. For the Super Bowl, the brand aired “Taste the Victory,” a commercial that claims that eating Lays is like winning the Super Bowl. In honour of Groundhog Day, it also aired several spots that reference the classic 90’s comedy.
In a more Canadian vein, the brand also launched “Casting Call,” a spot starring hockey star Mark Messier that involves a “social experiment” demonstrating that people cannot try only one flavour of Lays. The spot refreshes the “bet you can’t eat just one” slogan which Messier also helped to promote in 1997.
Bud Light’s Ad Awareness rose from 11.0% to 15.6% for a gain of 4.6 percentage points, making it Canada’s second advertiser of the month. This rise may have been aided by this short TV spot in honour of the friend who gets the first round, as well as a commercial aired for the Super Bowl involving a wish-granting Bud Light genie.
Bell Canada is the third Advertiser of the Month for February, moving from 32.6% to 36.9% Ad Awareness. On January 24, Bell launched its “Let’s create real change” as part of their annual “Let’s Talk” campaign to promote mental health awareness.
January 2024 Advertisers of the Month
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Methodology: YouGov BrandIndex collects data on thousands of brands every day. A brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” Data from surveys of adults aged 18 years and above residing in the Canada from January 26 and February 25, 2024. Ad Awareness scores are based on a four-week moving average. The change in scores for each brand is calculated by taking the difference between the highest and lowest scoring days within the period. Learn more about BrandIndex.