Exploring Buy Now Pay Later customers in Indonesia

Almost one in ten (9%) Indonesians are using Buy Now Pay Later (BNPL) for online shopping.

In the era of everchanging financial innovation, Buy Now Pay Later is a payment method that is on the rise. Our latest report talks about the BNPL users in Indonesia, their demographics, their online shopping behaviour, as well as the categories and brands they are more likely to consider. Our study shows that there is an increase in the adoption rate by the older generation, despite the younger generation represents the higher share of user. Find out more in our report.