March 5th, 2024, Clifton Mark
Fool Me Once, Young Sheldon and Seinfeld are the most-streamed titles in America for January 2023. The chart below shows how many views and viewers each title had on the platform where it was most popular. The chart also shows the average number of views per viewer (Vs/Vr), which is an indicator of how much consumers are bingeing a particular title.
Fool Me Once, released on New Year’s Day, is the most-streamed title in America for January. The British series focuses on the aftermath of a mysterious maybe-murder through a series of twists and turns that have divided audiences. While critics have not been universally pleased with the program, its 43.7 million US viewers are proof that there’s something to it.
The second and third most-streamed spots are occupied by bingeable sitcoms Young Sheldon and Seinfeld, with 22 and 38 views per viewer, respectively. While the audiences for these titles are smaller than for new series’ like Fool Me Once, viewers of Young Sheldon and Seinfeld tend to watch many more episodes per month.
Loudermilk, a Canadian comedy-drama, is new on the list at number five. The three-season series follows caustic substance abuse counselor Sam Loudermilk. While the third and final season was released in 2020, the series was licensed to Netflix this January. With 133.4 million streams in that month, it appears this was a winning choice.
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Methodology: YouGov Stream is an audience streaming tracker, monitoring reported streaming attitudes and behaviours with verified SVOD & AVOD viewership data across multiple streaming services. It is backed by 160,000 activated accounts and the ability to connect to YouGov’s panel of 22 million+ registered members.