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The fit and fab: Exploring the profiles of gym goers in Australia
Carmen Yew - January 9th, 2024
Beyond sculpted physiques and polished fitness trackers lies a deeper understanding of Australia's health and wellness landscape. This report delves into the motivations and behaviors of the "fit and fab," a dedicated segment of the population who actively go to the gym.
Through a comprehensive analysis of their demographics, health and beauty attitudes, and engagement with food, sports, retail, and advertising, this report aims to offer a nuanced perspective on what drives and defines gym-going Australians. Get ready to unpack the multifaceted identities and aspirations of this dynamic population group.