January 9th, 2024, Carmen Yew
Beyond sculpted physiques and polished fitness trackers lies a deeper understanding of Australia's health and wellness landscape. This report delves into the motivations and behaviors of the "fit and fab," a dedicated segment of the population who actively go to the gym.
Through a comprehensive analysis of their demographics, health and beauty attitudes, and engagement with food, sports, retail, and advertising, this report aims to offer a nuanced perspective on what drives and defines gym-going Australians. Get ready to unpack the multifaceted identities and aspirations of this dynamic population group.