Should Tesla try a little advertising? Insights for Elon’s next ad campaign

Tesla’s brand has transcended the auto industry, projecting a futuristic tech cool and leading the growth of the electric vehicle (EV) category.

To date, this has been done without the help of advertising, relying instead on word of mouth and PR generated by outspoken billionaire CEO Elon Musk. But following Musk’s acquisition of Twitter (now X) and the social platform’s subsequent struggles to retain advertisers, the Tesla CEO hinted that it might be time to “try a little advertising” as more EV competition arrives.

This report – originally presented at TMRE 2023 – leverages YouGov’s living data to explore what Tesla’s first major ad campaign should look like.

Download the report to learn:

• How has Tesla’s appeal evolved over the past two years?
• What brand and market challenges does Tesla face heading into 2024?
• Where should Tesla target consumers considering buying a Tesla vehicle, and where should they go to win back those who have lost enthusiasm for the brand?