The evolution of sports media consumption

How consumers engage with sport has changed dramatically. The proliferation of non-traditional media channels, amplified by digital adoption, has shifted the current sports media landscape.

Download YouGov's latest report to explore the evolution of sports media consumption, highlighting the emerging trends and commercial opportunities.

Download the report to understand:

• The shifting trends in channel usage
• Generational differences in viewership
• Preferred streaming services
• Top watched sports on live TV vs. streamed

Connecting always-on data from YouGov Profiles, YouGov Global Fan Profiles and YouGov Stream, the report uncovers the trends and opportunities surrounding media consumption in the sport industry.