September 22nd, 2023, Carmen Yew
In today’s rapidly evolving digital landscape, the intersection of social media and e-commerce has given rise to a transformative phenomenon known as social commerce. How do consumers in Indonesia, Hong Kong and Singapore see these platforms?
Our study shows that 9 out of 10 consumers are aware of social commerce. While more than half of Hong Kong and Indonesian consumers are frequent buyers, only less than 4 out of 10 of consumers in Singapore are considered frequent buyers. Download our report to learn more about the behaviour of social commerce buyers, and optimize your campaigns to fit their needs.
Topics uncovered in the report:
- Awareness of social commerce
- Platforms used in APAC
- Purchase behaviour
- Driving forces and barriers to purchase
- How to engage with social commerce buyers