Greene King Pubs rule the roost in the July edition of UK’s Biggest Brand Movers

Greene King Pubs secured gains in eight metrics to top the July edition of YouGov’s Biggest Brand Movers in the UK.

UK’s Biggest Brand Movers is a monthly report highlighting the brands that made the highest number of statistically significant month-over-month upticks in the metrics tracked by YouGov BrandIndex.

Greene King Pubs, which recently partnered with Best Bar None in a national accreditation program to highlight its commitment to safety and welfare of consumers and team members, made improvements across the YouGov BrandIndex board. The chain gained in the media metrics (WOM Exposure, Buzz), brand perception metrics (Value, Reputation, Satisfaction) and all three purchase funnel metrics (Consideration, Purchase Intent, Current Customer).

O2 is next on the list with gains across seven metrics – Awareness, WOM Exposure, Impression, Reputation, Recommend, Purchase Intent and Current Customer. The telco brand launched an ad campaign in June highlighting its claims as being one of the best network for roaming capabilities.

Professional social media network LinkedIn also features in the list, with gains across seven columns, including three out of four media metrics – Awareness, Ad Awareness and Buzz. The upticks could have to do something with a recent ad campaign called ‘Find Your In’ which showcases LinkedIn’s ability to help consumers find jobs, career advice and a community.

BBC Weather made gains in six metrics – Awareness, WOM Exposure, Impression, Value, Satisfaction and Consideration.

Sensodyne made gains in six metrics overall, including four out of six brand perception ones – Impression, Value, Satisfaction and Recommend.

Branston Pickle, whose recent advertising efforts have reintroduced a popular jingle from the 1970s, made gains in three out of six media metrics – Awareness, Ad Awareness and Buzz. The popular condiment brand also gained in Impression, Recommend and Consideration scores.

GTA’s six upticks included a clean sweep of the media metrics, possibly a reaction to the release of the San Andreas Mercenaries content patch to GTA Online. There has also been speculation that the company has hinted at the release of the hotly anticipated GTA VI in 2025.

Sports gear brands Dunlop and Adidas round off the list with improvements in six metrics and five metrics respectively.

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Methodology

Data for the Biggest Brand Movers in July compared statistically significant score increases across all BrandIndex metrics between May 2023 and June 2023. Brands are ranked based on the number of metrics that saw a statistically significant increase from month to month. Metrics considered are:

Media Metrics

Ad Awareness – Whether a consumer has seen or heard an advertisement for a brand in the past two weeks

Word of Mouth – Whether a consumer has talked about a brand with family or friends in the past two weeks

Buzz – Whether a consumer has heard anything positive or negative about a brand in the past two weeks (net score)

Brand Health Metrics

Awareness – Whether or not a consumer has ever heard of a brand

Quality – Whether a consumer considers a brand to represent good or poor quality

Value – Whether a consumer considers a brand to represent good or poor value for money

Impression – Whether a consumer has a positive or negative impression of a brand

Reputation – Whether a consumer would be proud or embarrassed to work for a particular brand

Satisfaction – Whether a consumer is currently a satisfied or dissatisfied customer of a particular brand

Recommend – Whether a consumer would recommend a brand to a friend or colleague or not

Purchase Funnel Metrics

Consideration – Whether a consumer would consider a brand or not the next time they are in the market for a particular product

Purchase Intent – Whether a consumer would be most likely or unlikely to purchase a specific product

Current Customer – Whether a consumer has purchased a given product or not within in a specified period of time

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