May 19th, 2023, Lesley Simeon
British fashion brand boohoo has collaborated with Pantone to unveil a collaboration in honor of Mental Health Awareness month. The range offers 13 different styles in eight colourways that are said to be “mood-enhancing” and help customers “connect emotionally through colour.”
We look at YouGov data to see what its current customers have to say about mental health.
According to YouGov Profiles - which covers demographic, psychographic, attitudinal and behavioral consumer metrics - a majority (90%) of this group agrees with the statement that “It’s important for people to talk about mental health.” A similar share of Britons overall agree too (88%).
Most of boohoo’s customers (80%) also say that they “try to take care of [themselves] emotionally.” However, 17% of boohoo’s customers disagree with the statement, representing a large share of those who may not be looking after their emotional and mental well-being.
Explore our living data - for free
Discover more retail content here
Want to run your own research? Run a survey now
Make smarter business decisions with better intelligence. Understand exactly what your audience is thinking by leveraging our panel of 20 million+ members. Speak with us today.
Methodology: YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. Profiles data for Great Britain is nationally representative and weighted by age, gender, education, region, and race. Learn more about Profiles.
Photo by Artificial Photography on Unsplash