AI adoption in the betting industry – exploring the perception of American gamblers
Seven out of ten bettors who participate in gambling activities at least once a month have expressed a willingness to pay for AI-powered gambling assistance tools. This data highlights a significant interest in AI betting tools, indicating a strong market potential for such innovations.
Our data further reveals the varied preferences of gamblers regarding payment methods. Two-fifths believe that their online betting provider should offer it for free (41%), but a considerable proportion say would be interested in paying for the AI tool after trying it for free during a trial period (39%). Trust is a significant factor, with two in five gamblers expressing a willingness to pay if the AI tool was promoted by a person or company they trust (39%). More than one-third of bettors would be prepared to shell out for a one-time payment option (36%) while a slightly lower percentage would be willing to consider a monthly or yearly subscription option (35%).
Our data also sheds light on bettors' perceptions of the wider positive applications of AI by betting companies. Nearly two in five bettors (38%) see the detection of illegal market rigging through monitoring betting patterns as a valuable use of AI. One in three bettors (34%) appreciate the role of AI in tracking cash inputs and withdrawals to combat money laundering. Nearly the same percentage (33%) value the use of AI in improving the odds offered on sports.
Better online chat facilities for customer-provider communication and the detection of illegal market rigging through monitoring betting patterns is supported by one-third of gamblers who bet at least once a month, Lastly, about three in 10 bettors (29%) appreciate the AI-driven expansion of betting markets, such as more real-time options.
In summary, bettors recognize the potential of AI in enhancing the security, integrity, and overall experience of betting platforms.
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Methodology: YouGov Surveys: Serviced provide quick survey results from nationally representative or targeted audiences in multiple markets. This study was conducted online on 21 April 2023, with a nationally representative sample of 1,196 adults in the US (aged 18+ years), using a questionnaire designed by YouGov. Data figures have been weighted by age, gender, education, region, and race to be representative of all adults in the US (18 years or older) and reflect the latest US Census Bureau population estimates. Learn more about YouGov Surveys: Serviced.