April 4th, 2023, Lesley Simeon
American cruise line, Holland America Line, has launched longer roundtrip sailings out of domestic homeports. The company will chart Caribbean waters with cruises ranging from nine to 21 days, and sail to destinations such as Aruba, Bonaire and Curacao islands, the Panama Canal and Colombia. Similarly, a new “Legendary Voyages” package will offer 29-to-59-day trips, sailing out of the US and Canada.
As Holland America Line unveils longer roundtrip offerings, we see how likely the company's current customers are to use travel or leisure services in the coming 12 months.
According to YouGov Profiles - which covers demographic, psychographic, attitudinal and behavioral consumer metrics - more than half (52%) of Holland America Line’s current consumers and 22% of the general US population are “very likely” to purchase or use travel or leisure services in the next 12 months.
In addition, 23% of Holland America Line’s customers and 14% of general American population say they are “likely” to purchase or use travel or leisure services in the coming year.
Gus Antorcha, president, Holland America Line, says that “customer feedback and the (increased) price of airfares” has informed the company’s decision to offer longer roundtrip sailings out of domestic homeports. "Air travel is tough. We've all experienced it. Increasingly tough and increasingly expensive," Antorcha adds.
What do we know about Holland America Line’s customers’ spending on cruises?
Data from Profiles suggests that 12% of this audience spent between $500 and $749 on their last main cruise. Another 5% of them paid $1,500 to $1,999.
When it comes destinations visited on their last cruise, 21% of Holland America consumers went to Alaska, while 20% visited Mexico. Similarly, another 20% visited Hawaii and 18% of them travelled to the Bahamas.
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Methodology: YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. Profiles data for the US is nationally representative and weighted by age, gender, education, region, and race. Learn more about Profiles.
Photo by Tom Donders on Unsplash