Global Gaming & Esports whitepaper 2023: Reaching Gamers - everywhere

Where does gaming fit in a changed post-pandemic global media and entertainment landscape?

And what’s driving consumer engagement in the gaming industry around the world?

In YouGov’s latest report, Reaching Gamers – everywhere, we explore the profile and behaviors of global gamers, and what’s keeping this audience playing.

Our insights combine syndicated YouGov data with deep-dive custom research covering 18 international markets. 

Report highlights reveal:

• 1 in 3 consumers worldwide (31%) engage in playing video games on a weekly basis
• Smartphones are the top device used for gaming among weekly gamers (64%) and those who game most often in a week (63%)
• Women are far more likely to game on mobile devices than men (71% vs. 59%)
• Whilst 45% of all global adults prefer a meaningful connection with brands, this is true of 50% among those who game more than an hour a week
• 54% of global gamers agree it’s fair to watch ads in exchange for free content, up on 49% of the global population