GB: Boohoo ran a pop-up shop in London for two days – What motivates its customers to purchase?

Online retailer Boohoo’s in-house team conceptualised a shopping experience in the form of a pop-up store in London. Open only for the 25-26 March 2023 weekend near Oxford Circus, the pop-up store offered Boohoo’s latest collections, personal styling sessions with influencer and fashion stylist Georgie Gray and more.

We look at what factor most motivates Boohoo customers to choose where to shop. This is according to the last time this group purchased clothes, accessories or shoes.

According to YouGov Profiles - which covers demographic, psychographic, attitudinal and behavioral consumer metrics - cheapest prices overall most motivated 28% of Boohoo’s customers.

The widest range of products (11%), best special offers (10%), best quality products (10%) and most fashionable items (9%) complete the top five list of the most motivating factors for Boohoo’s customers.

Cheapest prices overall (18%) and best quality products (15%) most motivated the general British population.

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Methodology: YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. Profiles data for Great Britain is nationally and weighted by age, gender, education, region, and race. Learn more about Profiles.

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