US: Albertsons expands its plant-based range - Are shoppers big on going the plant-based way?

American grocer, Albertsons, is expanding its private label ‘Open Nature’ brand with 12 new plant-based products. Available at the retailer’s supermarkets and its banner stores, the new additions range from coconut yogurt and non-dairy cream cheese, to shredded cheese, and oat and almond frozen desserts.

How big is the appetite among Albertsons’ shoppers for plant-based food items?

According to YouGov Profiles - which covers demographic, psychographic, attitudinal and behavioral consumer metrics - Albertsons consumers (40%) are a little less likely than the general American population (43%) to agree with the statement that they are “open to substituting meat/dairy products with plant-based alternatives.”

At 52%, Albertsons’ current customers are more likely than the general population (45%) to disagree with the statement that they are “open to substituting meat/dairy products with plant-based alternatives.”

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Methodology: YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. Profiles data for the US is nationally representative and weighted by age, gender, education, region, and race. Learn more about Profiles.

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