![US and GB: Ferrari races into esports space with gaming company deal - Are fans big on gaming?](https://ygo-assets-websites-editorial-emea.yougov.net/images/jose-pablo-dominguez-g7V4CYl_nos-unsplash.original.jpg)
US and GB: Ferrari races into esports space with gaming company deal - Are fans big on gaming?
Ferrari has brought Australian online gaming company, Virtual Gaming Worlds (VGW), on board as its Formula 1 racing team’s premium partner. The multi-year partnership between the two will be effective from the first Formula 1 Grand Prix of the season and aim at boosting Ferrari’s esports aspirations.
Are Formula 1’s current fans big on gaming?
According to YouGov Profiles - which covers demographic, psychographic, attitudinal and behavioral consumer metrics - 34% of Americans who support Ferrari’s F1 team identify as casual gamers, while 28% identify as core/mid-core gamers. About 20% of them identify as hardcore gamers.
In comparison to respondents in the US, a higher proportion (44%) of Britons who support Ferrari’s F1 team identify as casual gamers. Further, 23% of them identify as core/mid-core gamers, while just 10% claim to be hardcore gamers.
Explore our living data - for free
Discover more gaming and esports content here
Want to run your own research? Run a survey now
Make smarter business decisions with better intelligence. Understand exactly what your audience is thinking by leveraging our panel of 20 million+ members. Speak with us today.
Methodology: YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. Profiles data for the US and GB is nationally and weighted by age, gender, education, region, and race. Learn more about Profiles.
Photo by José Pablo Domínguez on Unsplash