US and GB: Ferrari races into esports space with gaming company deal - Are fans big on gaming?

Ferrari has brought Australian online gaming company, Virtual Gaming Worlds (VGW), on board as its Formula 1 racing team’s premium partner. The multi-year partnership between the two will be effective from the first Formula 1 Grand Prix of the season and aim at boosting Ferrari’s esports aspirations.

Are Formula 1’s current fans big on gaming?

According to YouGov Profiles - which covers demographic, psychographic, attitudinal and behavioral consumer metrics - 34% of Americans who support Ferrari’s F1 team identify as casual gamers, while 28% identify as core/mid-core gamers. About 20% of them identify as hardcore gamers.

In comparison to respondents in the US, a higher proportion (44%) of Britons who support Ferrari’s F1 team identify as casual gamers. Further, 23% of them identify as core/mid-core gamers, while just 10% claim to be hardcore gamers.

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Methodology: YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. Profiles data for the US and GB is nationally and weighted by age, gender, education, region, and race. Learn more about Profiles.

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