February 17th, 2023, Lesley Simeon
American digital media company, Roku, has surpassed its quarterly revenue estimates for Q4 2022. It reported a total net revenue of $867.1 million for the quarter, up from its earlier prediction of $800 million, and 23.9 billion streaming hours in Q4 2022. Roku’s Q1 2023 guidance is still cautious of prevalent economic factors.
How have the last two quarters been like for Roku?
According to YouGov BrandIndex - which tracks consumer sentiment towards thousands of brands daily - Roku’s Current Customer score was 27% at the start of Q3 2022. It reached a high of 29% on September 14, 2022, before dipping to 26% on September 30, 2022, as the quarter ended.
In Q4 2022, the brand’s Current Customer score increased two percentage points, going from 26% on October 1, 2022 to 28% on December 31, 2022.
Similarly, its Satisfaction score - which measures whether customers are satisfied or dissatisfied with the brand - remained mostly unchanged, going from a net score of 24 on July 1, 2022 to 23 on September 30, 2022.
It climbed two points in Q4 2022, from a net score of 23 on October 1, 2022 to 25 on December 31, 2022.
Data from YouGov Profiles - which covers demographic, psychographic, attitudinal and behavioral consumer metrics - suggests that currently, at 12%, Roku is the most preferred digital streaming service/device for Americans. Amazon FireTV (5%) and Apple TV (3%) follow Roku.
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Methodology: YouGov BrandIndex collects data on thousands of brands every day.
Roku’s Current Customer score is based on the question: Do you current have a consumer electronics product from any of the following brands? and delivered as a percentage. Its Satisfaction score is based on the question: Of which of the following brands would you say that you are a satisfied customer/dissatisfied customer? and delivered as a net score between -100 and +100. Scores are based on an average daily sample size of 3224 US adults between July 1, 2022 and February 16, 2023. Figures are based on an eight-week moving average. Learn more about BrandIndex.
YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. Profiles data for the US is nationally representative and weighted by age, gender, education, region, and race. Learn more about Profiles.
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