February 14th, 2023, Samuel Tan
Following China’s easing of COVID-19 restrictions in December, consumers across the Greater Bay Area (GBA) have been adjusting to this new normal.
YouGov’s report on Seizing the next wave of GBA consumer opportunities – based on research of 1,517 residents of Zhaoqing, Foshan, Guangzhou, Huizhou, Jiangmen, Zhongshan, Zhuhai, Donguan and Shenzhen aged 25 to 55+ years – offers businesses key insights into where GBA consumers plan to travel to, notable shopping preferences, payment habits and major purchase decision considerations.
Here are some highlights from the report:
Hong Kong is GBA consumers’ #1 travel destination
Latest data from YouGov Surveys shows that over half of GBA consumers (52%) are keen on visiting Hong Kong for their next vacation. Japan is the most popular overseas destination, with more than two in five (45%) indicating interest; while Thailand is the most popular Southeast Asian destination, with a quarter (25%) keen on visiting the Land of Smiles.
Learn about the top activities that GBA consumers plan to do when next in Hong Kong, by requesting a free presentation of our full report today.
Skincare and luxury shopping in Hong Kong: top of list for GBA consumers
The fragrant harbour is a captivating shopping paradise for many GBA consumers – especially for its upmarket beauty and fashion products. More than three-quarters (77%) of GBA consumers plan to purchase cosmetics / skincare products when visiting the territory, while two-thirds (66%) are keen on picking up luxury fashion items.
But consumer goods are not Hong Kong’s only draw for potential GBA visitors, who are more likely to buy personal finance products (58%) – such as insurance policies – than personal electronics (53%) – such as smartphones – when visiting the financial hub.
Learn about the personal finance products that GBA consumers are most looking to purchase, by requesting a free presentation of our full report today.
Paying by mobile is most preferred among GBA consumers
More than two in three GBA consumers (68.5%) opt to use e-payment methods – such as AliPay (36.3%), WeChat Pay (29.6%) and BoC Pay (2.6%) – where possible.
Meanwhile, only about three in ten (29.9%) indicate credit cards as their top payment option – including UnionPay (20.5%), Visa (5.6%) and Mastercard (5.6%) – while just 1.5% prefer to pay in cash.
Learn about the major factors GBA consumers consider when making purchase decisions, by requesting a free presentation of our full report today.
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Methodology: YouGov Surveys: Serviced provide quick survey results from nationally representative or targeted audiences in multiple markets. This study was conducted online in November 2022, with an online representative sample of 1,517 adults in China (aged 25+ years), using a questionnaire designed by YouGov. Learn more about YouGov Surveys: Serviced.