February 14th, 2023, Deeksha Raina
Who subscribes to Disney+ Hotstar, Amazon Prime Video, Netflix, MX Player, ZEE5 and Voot?
21% of urban Indians watch TV via video-on-demand streaming services several times a day. Our latest Profile Peek report sheds light on key demographic, attitudinal and behavioural patterns of SVOD subscribers. Our data also reveals that on a regular basis, 41% of urban Indians prefer to watch Disney+ Hotstar, while 32% stream Netflix.
Let's take a closer look at the SVOD market in India. Who subscribes to Disney+ Hotstar, Amazon Prime Video, Netflix, MX Player, ZEE5 and Voot? What do these subscribers have in common, and what sets them apart?
Using YouGov Profiles, a proprietary audience profiling and segmentation platform collecting data on thousands of variables from Indian panelists, marketers and researchers can better understand the SVOD market in India.
Download the Profile Peek now to learn about each streaming service:
- Key demographics
- Preferred movie genres
- What are they in-market for?
- Attitude towards advertising
- Media consumption habits