US: No more plastic cups aboard Alaska Airlines flights - What do flyers think of sustainability?
February 1st, 2023, Lesley Simeon

US: No more plastic cups aboard Alaska Airlines flights - What do flyers think of sustainability?

In a move that is expected to eliminate more than 55 million plastic cups annually, Alaska Airlines has announced that it has completed the transition to serving in-flight beverages in paper cups. The airline’s first-class flyers will be served cocktails and soft drinks in reusable glasses. The SeaTac, Washington-based airline had started the process of cutting out plastic straws and stir sticks from their in-flight service in 2018 and followed it by removing in-flight plastic water bottles in 2021.

What do Alaska Airlines’ customers think of brands who try to become more sustainable and environment friendly?

According to YouGov Profiles - which covers demographic, psychographic, attitudinal and behavioral consumer metrics - most of Alaska Airlines’ current customers (65%) agree with the statement that they “prefer brands that are sustainable.” This makes them more likely than the general US population (57%) to agree with the statement.

An almost similar proportion of Alaska Airlines customers (18%) and the US general population (20%) disagree with the statement that “(they) prefer brands that are sustainable.”

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Methodology: YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. Profiles data for the US is nationally representative and weighted by age, gender, education, region, and race. Learn more about Profiles.  

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