February 1st, 2023, Lesley Simeon
In a move that is expected to eliminate more than 55 million plastic cups annually, Alaska Airlines has announced that it has completed the transition to serving in-flight beverages in paper cups. The airline’s first-class flyers will be served cocktails and soft drinks in reusable glasses. The SeaTac, Washington-based airline had started the process of cutting out plastic straws and stir sticks from their in-flight service in 2018 and followed it by removing in-flight plastic water bottles in 2021.
What do Alaska Airlines’ customers think of brands who try to become more sustainable and environment friendly?
According to YouGov Profiles - which covers demographic, psychographic, attitudinal and behavioral consumer metrics - most of Alaska Airlines’ current customers (65%) agree with the statement that they “prefer brands that are sustainable.” This makes them more likely than the general US population (57%) to agree with the statement.
An almost similar proportion of Alaska Airlines customers (18%) and the US general population (20%) disagree with the statement that “(they) prefer brands that are sustainable.”
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Methodology: YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. Profiles data for the US is nationally representative and weighted by age, gender, education, region, and race. Learn more about Profiles.
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