What New Year’s resolutions are Brits making this year?
As another year greets us, many are taking the opportunity to make positive changes this year. New Year’s resolutions provide insight into people’s frame of mind and what they’ll prioritize in their lives for the year ahead.
Health dominates the top three goals for the new year. Roughly half (47%) of all Brits say they want to improve their physical health in 2023 and another quarter (28%) say they want to better their mental health.
On both health-focused resolutions, women are more likely than men to say they want to improve their physical health (51% vs. 42%) and mental well-being (32% vs. 25%). Women also show a higher propensity to say they want to spend more time with friends and family (28% vs. 21%).
Getting better at handling their finances is another popular resolution. Over a quarter (27%) will make it a goal to manage their money better this year.
Some consumers say they want to spend less time on their phone, with over one in 10 saying they want to reduce their time on social media (14%) or on their phone in general (13%).
Many Brits are also looking to up their travel game in 2023. Roughly a fifth (21%) have a resolution to travel more in the coming year.
Data from YouGov DestinationIndex, which tracks more than 130 travel destinations across 25 tourism markets, shows that among the international destinations Brits say they would consider travelling to, Spain tops the list (37.2% would consider travelling here) followed by Italy (36.2%), Greece (32.4%), Portugal (28.2%) and France (26.5%). A few of the most popular far-flung destinations include the US (21.2%), Canada (20%), Japan (14.3%) and Australia (11.9%).
Make smarter business decisions with better intelligence. Understand exactly what your audience is thinking by leveraging our panel of 20 million+ members. Speak with us today.
Explore our living data – for free
Discover more agencies content here
To receive monthly insights on media and advertising register here.
Photo by Tim Mossholder on Unsplash