January 27th, 2023, Lesley Simeon
British health and beauty retailer, Boots, has expanded its ‘Boots Everyday’ value range by adding 60 new lines to the label. Priced between 50p and £2.50, the additions include a variety of products such as Boots-brand vitamins, skincare items and organic cotton wool pads, balls and tips. In addition to its essentials range expansion, the retailer has also launched a promotion offering shoppers deals of up to 50% off on most in-demand brands.
Boots initially launched its value range in September 2022 - what impact has it had on the brand?
According to YouGov BrandIndex - which tracks consumer sentiment towards thousands of brands daily - Boots’ Value scores in Great Britain (GB) have increased post the launch of the ‘Boots Everyday’ range in September 2022.
The brand’s Value metric - which measures whether the brand represents poor or good value for customers’ money - grew from a net score of 22 on 7 September 2022 (when the range was launched) to 25 on 30 January 2023.
Similarly, Boots’ Current Customer scores jumped two percentage points between 7 September 2022 (41%) and 30 January 2023 (43%).
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Methodology: YouGov BrandIndex collects data on thousands of brands every day.
Boots’ Value score is based on the question: Which of the following retailers do you think represents good value for money? Now which of the following retailers do you think represents poor value for money? and delivered as a net score between -100 and +100. Its Current Customer score is based on the question: Have you purchased goods from any of the following retailers in the past 3 months? and delivered as a percentage. Scores are based on an average daily sample size of 3238 GB adults between 1 August 2022 and 24 January 2023. Figures are based on a six-week moving average. Learn more about BrandIndex.
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