US: Amazon could launch a sports streaming app - Do customers stream sports regularly?
January 6th, 2023, Lesley Simeon

US: Amazon could launch a sports streaming app - Do customers stream sports regularly?

Amazon is reportedly working on an app dedicated to streaming sports. Currently, the company offers live sports content on its Prime Video service - NFL’s Thursday Night Football, New York Yankees baseball games and Premier League soccer matches in the UK. The streaming service had also launched a sports talk show in November 2022.

Are current Amazon customers big on streaming sports?

According to YouGov Profiles - which covers demographic, psychographic, attitudinal and behavioral consumer metrics - 26% of Amazon’s customers watch American Football regularly on a streaming service/platform. This is followed by basketball (16%), baseball/softball (14%), boxing and soccer (8% each).

However, 54% of Amazon’s consumers - and 51% of the general US population - do not stream sports content. Perhaps Amazon’s reported push into sports content via its standalone sports streaming app can help the company bring more of its consumers into the sports streaming fold.

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Methodology:YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. Profiles data for the US is nationally and weighted by age, gender, education, region, and race. Learn more about Profiles.  

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