Visa tops YouGov’s Banks and Payment Brand Rankings 2022 in UAE
Visa tops YouGov’s Banks and Payment Brand Rankings 2022 with a Consideration score of 34.8.
The brands in the 2022 Rankings were ranked based on their Consideration score, which asks people, “When you are in the market next to make a purchase, which brands would you consider?” Brands were measured between 1st October 2021 and 30th September 2022.
UAE’s leading exchange company Al Ansari Exchange is second in the list (with a Consideration score of 34.4), followed by global payments and technology company Mastercard in third (32.5)
The 2022 rankings are dominated by local brands with some leading names featuring in the list. UAE-based banks such as Emirates NBD and Abu Dhabi Commercial Bank take the fourth (29.2) and sixth (22.4) places respectively, along with other local banks such as First Abu Dhabi Bank (16.6), Dubai Islamic Bank (16.6) and Abu Dhabi Islamic Bank (15.8).
Multinational money transfer services company Western Union is placed in fifth (23.6) and mobile payment technology company Apple Pay follows in seventh (18.9).
The rankings also feature the top five brands that have made the largest uplift to their brand Considerations scores over the past year. Apple Pay is the most improved brand of 2022, with a +3.6 points increase to its Consideration score over the past year.
In addition to being the top brand in the 2022 rankings, Visa is the second best improver, with a change in score of +3.0.
Abu Dhabi Commercial Bank (change in score of +2.3), Mastercard (+1.9) and Fist Abu Dhabi Bank (+1.4) are other improvers of 2022.
Methodology:
The data included in the YouGov Bank and Payment Systems Consideration Rankings report 2022 has been drawn from YouGov BrandIndex. For the brand ranking, brands were ranked based on their ‘consideration’ score. In this metric people are asked, “when you are in the market next to make a purchase, which brands would you consider?” Brands were ranked by this consideration score between October 1, 2021, and September 30, 2022. To determine the biggest improvers, brands were sorted by change in score between that time and the previous twelve months. All scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands must have been tracked for at least six months to be included in either ranking.