Which GB auto insurers offer the best value for money?

While a third of Britons (31%) say there is no point to car insurance if one is made to pay for car accidents anyway, data from YouGov Profiles also reveals that two-thirds of adults in GB (66%) say they think insurance companies would do everything they can to avoid paying out for a legitimate claim.

Value for money, amongst other things, is a big consideration for consumers seeking car insurance. It is important, then, for car insurers in GB to assure their customers of the value they add, and of adequate and necessary protection and cover in the event of an accident.

So, which GB car insurers offer the best value for money according to the consumers in Great Britain?

According to data from YouGov BrandIndex, Liverpool Victoria (LV) earned the highest value score - which tracks whether consumers think a brand represents a good or poor value for money - between October 2021 and September 2022. The insurance giant scored 50.4 during the 12-month period.

The second place is secured by By Miles, a non-traditional telematics car insurer that asks its customers to pay by the mile over a fixed annual cost, with a score of 48.5. The Bromley-based Direct Line, is just behind at the third position, registering a score of 44.8.

With an equal score of 37.6 points, AXA insurance and Admiral Group secure the fifth place. Telematic car insurer for learners and young drivers, Marmalade (34.3) also makes its place in the top 10 auto insurers in the GB by (people's perception of) value for money.

The top ten table is closed out by mutual insurance composite NFU Mutual (34.1) and Hastings Direct (26.7).

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Methodology: YouGov BrandIndex collects data on thousands of brands every day. Value score is based on the question: Which of the following brands do you think represents good/poor value for money and delivered as a net score between –100 and + 100. The data is based on the interviews of GB adults aged 18+ between October 1, 2021, and September 30, 2022. The figures are based on a four-week moving average. Learn more about BrandIndex.