October 24th, 2022, Shivanshi Shah
Qatar is hosting the 22nd FIFA World Cup, making it the first time a football world cup will be held in the middle east. The event will draw millions to the screens and Qatar as it kicks off in November, providing an opportunity for the media and advertising industry to be where their audience is.
Using YouGov Profiles, a proprietary audience profiling, and segmentation platform, marketers and researchers can understand what FIFA fans are looking for, where to reach them, and much more.
Fill out the form to download the Profile Peek.
YouGov Profiles data shows that 38% of consumers in UAE who plan to watch the event live in Qatar agreed that they noticed advertisements at airports, while 24% of the people who will be watching from home agreed that they enjoyed watching trailers at the cinemas. It differed from KSA fans as they noticed advertisements in retail environments and leaflets received in the mail.
Download YouGov's latest Profile Peek and get unique insights into the demographic, attitudinal, and behavioural patterns of people who plan to watch the FIFA World Cup live in Qatar Vs at home.
What you will get:
- Their key demographics
- Most considered brands across different categories
- Most preferred on-demand services
- Most watched TV networks
- Attitudes towards advertising
- Attitudes towards sponsorships