YouGov Recommend Rankings 2022 Nordics
Discover what brands are taking the top spots in the Nordics when it comes to recommending their products or services to a friend or colleague in the Nordics.
YouGov Recommend Rankings 2022 Denmark
In Denmark, Mercedes-Benz takes the top spot in front of last year’s winner Lærerstandens Brandforsikring as the most recommended brand. Several other car brands made it to the top 10, such as Audi, Toyota, Volkswagen, KIA, and Skoda.
Top Improvers in the YouGov Recommend Rankings 2022 Denmark
YouGov Recommend Rankings 2022 Finland
In Finland, the most recommended brand was Fiskars. But competition for the top spot was fierce – with Iittala coming in at a close second. In third and fourth position were Toyota and Mercedes-Benz. Verkkokauppa.com rounds out the top five.
Top Improvers in the YouGov Recommend Rankings 2022 Finland
YouGov Recommend Rankings 2022 Norway
Toyota takes the first spot in Norway as the most recommended brand for the second year in a row. Toyota is joined by no less than five other car brands in the top 10, including Volvo in second place, Mercedes-Benz in third, Skoda in fourth, Audi in fifth, and finally BMW in sixth place.
Top Improvers in the YouGov Recommend Rankings 2022 Norway
YouGov Recommend Rankings 2022 Sweden
This year the vegan food brand Anamma takes the top spot in the Swedish recommend rankings in front of seven car brands, including Mercedes-Benz, Toyota, Volvo, Audi, BMW, Kia, and Skoda. Västerbottensost and Oumph also made it to the top 10.
Top Improvers in the YouGov Recommend Rankings 2022 Sweden
Want to see how your brand is performing?
To see your brand ranking, please complete the form here, and one of our experts will be in touch.
Click here to see how other markets compare
Methodology
The rankings are based on YouGov BrandIndex’s positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a friend or colleague.
Every brand in our Rankings has a minimum sample of 100 and has been tracked for at least 6 months, with all scores being rounded to a single decimal place.
The rankings show the brands with the highest average Recommend score between 1st June 2021 - 31st May 2022 compared to 1st June 2020 - 31st May 2021 for the top improvers.
Scores are representative of the general population unless specified (some markets are representative of the online population).
The Rankings data can be further developed with YouGov Recommend+, a fresh approach to understanding consumer advocacy. YouGov Recommend+ is a highly cost-effective NPS® diagnostics approach that gives marketers the full picture on what drives existing and potential promoters by speaking directly to those customers who recommend your brand.