May 29th, 2022, Christien Pheby
Visa is the US Financial Advertiser of the Month for April 2022. With Ad Awareness scores (which measure whether consumers have seen or heard an ad for a brand in the last two weeks) rising from 22.8 to 26.5 over the month, it saw an uplift of 3.7 points – more than any other financial services company that we track in our database.
Earlier this year, Visa introduced “Visa Ready”: a spectrum of “ready to go” payment services that can be used in a range of different business and consumer contexts. In keeping with this new offering, the brand also revamped its brand identity to emphasise aspects of its services beyond its well-known credit cards. Whether the change of tack succeeds in the long run remains to be seen, but in terms of Ad Awareness Visa’s efforts have already made an impact.