YouGov Best APAC Buzz Rankings 2021
Welcome to YouGov Best APAC Buzz Rankings 2021!
The economic recovery has picked up its pace in APAC in the year 2021. Many brands tried their best to overcome the challenges and optimise their businesses and have therefore generated positive buzz amongst APAC consumers. YouGov is excited to share the positive brand stories with the launch of YouGov Best APAC Buzz Rankings 2021!
The rankings data is drawn from our daily brand tracking tool BrandIndex, which measures the public’s perception of thousands of brands every day across 40 sectors.
Best APAC Buzz Rankings 2021
| YOUGOV BEST APAC BUZZ RANKINGS 2021 | |
|---|---|
Rank | Brand Name |
1 | Shopee |
2 | YouTube |
3 | Samsung |
4 | Toyota |
5 | Lazada |
6 | Netflix |
7 | |
8 | KFC |
9 | |
10 | McDonald's |
Scores show average data from 1st January, 2021 to 31st December, 2021
(Publishing date: Feb 2022)
Download our full rankings report which highlights the top 10 ranked brands and top 10 improvers across all tracked markets.
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Methodology
The brands in YouGov Best Buzz Rankings 2021 were ranked based on the Buzz score, which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.
The Buzz Rankings chart shows the brands with the highest average Buzz scores between January 1st and December 31st, 2021. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing scores in years 2020 and 2021, to be included in the Buzz Improvers list, the variance must be positive. Scores are representative of the general population.
All Buzz scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks.
All brands must be tracked for at least 6 months to be included in the rankings, and have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the Improvers tables.
For this year’s Asia Pacific top ten list, YouGov used data from 13 markets – data from markets that cover three sectors or fewer were not counted in the top 10. The rankings use the Buzz score which assesses the buzz or net sentiment generated across all media (advertising, news and word of mouth).