December 21st, 2021, Cheryl Kar
Cryptocurrency exchange app Crypto.com is the US banking and finance sector YouGov Advertiser of the Month for achieving the highest increase in Ad Awareness score of all the financial services brands we tracked in the US during November.
Ad Awareness score reflects the proportion of consumers who have seen an ad from a brand in the prior two weeks. According to data from YouGov BrandIndex, which tracks the health of brands daily, Crypto.com’s Ad Awareness stood at 4.2 on October 26 and it reached 6.1 on November 25.
As part of its first global marketing campaign, Crypto.com collaborated with Hollywood actor Matt Damon to film a one-minute commercial which is presently being aired across 20 countries. Titled ‘Fortune Favours the Brave’, the Oscar-winning actor can be seen talking to the audience about the journey of brave individuals in the history of mankind.
The cryptocurrency platform also partnered with American snowboarder Lindsey Jacobellis, rapper CL and astronaut Scott Kelly for its $100 million television and billboard marketing campaign which aims at reaching global crypto enthusiasts.
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Methodology: YouGov BrandIndex collects data on thousands of brands every day. Crypto.com’s Ad Awareness score is based on the question: Which of the following brands or providers have you seen an advertisement for in the past two weeks? Scores are based on an average daily sample size of 1444 US adults between October 26 and November 25. Figures are based on a 4-week moving average. Learn more about YouGov BrandIndex.